Chatbot marketing is right now a highly trending secret weapon of digital marketers as well as business owners. Why still a secret? The number of businesses using this type of marketing is still minor. Unfortunately, most of the time it is connected with low awareness of its benefits and/or negative connections with the word “bot”.
Therefore, in this article, we explore what market trends stand behind the current and future development of chatbot marketing, known also as conversational marketing. Although I would rather call it a conversational transformation of our markets as the usage of these techniques is limitless.
Shortening of the customer experience journey
Try to guess how much information can we capture and remember in only 8 seconds? Well, I am sure right now you are thinking something like this: …” That is why my ad's performance is going down and my marketing activities and budgets up!” Microsoft found that since the year 2000 (or about when the mobile revolution began) the average attention span dropped from 12 seconds to eight seconds.”
Customers are digitally empowered and their time and attention became a precious asset that they do not share with everybody so easily.
They do not have time for in-depth search of product information, nor they have the necessity due to highly competitive markets.
The trend of shortening customer journey, i.e. make the way you sell your product unforgettable and quicker than ever, is pushing the digital world to use new technologies and solutions that would fulfill and exceed this need of your customers.
Therefore, we need to be where our customers are and we should definitely innovate the way we market our products and brand as such.
