When it specifically comes to MLM attraction marketing, the whole point is you are leading with value instead of just a pitch. For example, instead of running a blog that constantly just talks about your primary company (products or compensation plan) you instead talk about topics that would interest network marketers to ATTRACT them to you. Topics such as how to get leads, traffic, signups, etc. This works and is contrary to what most network marketers do so overtime it stands out and people want to learn more from you. You don’t have to have credibility, you just have to have the desire to SERVE the people you are wanting to attract.
Any business can use attraction marketing. Instead of just shoving a sales flyer down people’s throat, teach them something that should be important to them. Here are some examples:
Run a nursery? – Write a blog on the perfect trees for summer that require low maintenance instead of running a sales promotion with dandelions 20% off. This doesn’t mean to never run sales promotions but it does mean if you want to ATTRACT, you have to be willing to provide value.
Realtor? – Shoot a video on the 7 questions you should ask your realtor before you work with them.
