The Art of Social Media - Guy Kawasaki & Peg Fitzpatrick

The Art of Social Media

ByGuy Kawasaki & Peg Fitzpatrick

  • Release Date: 2014-12-04
  • Genre: Industries & Professions
Score: 4.5
4.5
From 32 Ratings

Description

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.

But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money.

With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.

For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”

Reviews

  • Touches the surface

    4
    By Typh0n
    A great book that explains almost every form of popular social media. I only rated it 4 stars because Guy Kawasaki does not expose any trade secrets that could make you successful in the "art" of social media.

  • The Art of Social Media | Power Tips for Power Users

    5
    By iDEAVERTISING
    I've worked in the advertising and marketing space (client and agency side) for 30+ years.  For the past 10-years, I've owned a small boutique iDEAVERTISING business and coaching 'sync tank'.  Seeing the incredible value early on, I jumped at the chance of learning as much as possible during the infancy of the Internet and social media marketing.  Years later, it's gratifying to see that many items Guy Kawasaki and Peg Fitzpatrick mention in their book, I'm already practicing.  "The Art of Social Media ..." is an awesome resource and benchmark ... providing me with validation, ingenuity, confidence and creative exploration in my professional life and business. Thank you for your ongoing contributions, improvements and dedication to our collective industry.

  • Guy, what a guy!

    5
    By Astronaut_Wingdings
    Peg and Guy packed this book with mounds of knowledge. Easy, fun to read and FULL of "Aha!!" moments. I will be recommending it. I'm grateful it was written.

  • If you only buy one book on Social Media

    5
    By Bonehouse
    I’ve read several books on Social Media, none have been as comprehensive and detailed as “The Art Of Social Media.” It’s written so that, regardless of your level, you can understand and put to use the paractcal and timely advice. I highly recommend it.

  • Good survey of all the social media tools

    4
    By Arktango
    This book provides a good starting point for any organization wanting to take social media seriously. It focuses on the tools you will need more than how to use those tools. There were a lot of services discussed that I hadn't heard of that will be real time savers.

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