This volume offers a comprehensive examination of the dynamic and evolving landscape of African entrepreneurship and small and medium-sized enterprises (SMEs) in the context of the Covid-19 pandemic and its aftermath. Bridging historical perspectives with contemporary challenges, it presents a nuanced analysis of how African entrepreneurs have demonstrated resilience and adaptability in the face of unprecedented global disruption.
Drawing on a diverse range of regional experiences and sectoral insights, the book provides a balanced narrative—highlighting both success stories and critical policy implications for the post-pandemic era.Key themes include technological innovation and digitization, customer relationship management, and financial strategies, all explored through a contextually grounded lens.This timely and insightful collection offers valuable guidance for scholars, policymakers, and practitioners seeking to understand and support the sustainable growth of African SMEs in a rapidly changing global environment.
Emelia Amoako Asiedu, Associate Professor, Heads department of Marketing at GCTU Business School.
Richard Kofi Asravor , Senior Lecturer, Heads department of Economics at GCTU Business School.
George Oppong Appiagyei Ampong, is the Dean of GCTU Business School.
Robert Ebo Hinson is a Marketing Professor at the University of Ghana.