Small Business and Entrepreneurial Development in Africa

This book explores the issues around small business and entrepreneurial activities in Africa within the context of frequent collapse of businesses, seizures by governments, lack of access to capital and raw materials as well as the reliance on the informal sector. All these issues, the Editors argue, have been exacerbated by the advent of the COVID-19 pandemic. However, entrepreneurship must be at the heart of efforts to transform Africa’s economic prospects to ensure sustained economic growth and decent work for all.

In looking at the development of entrepreneurship for Africa’s growth, contributors to this edited collection take an evolutionary approach by focusing on entrepreneurial intentions (where entrepreneurial ideas are formed), customer management (which is central to all entrepreneurial business success) and by also focusing on local and entrepreneurial business development. The book then ends with a discussion around technological innovations in small businessdevelopment in Africa. Covering topics such as social entrepreneurship, international joint ventures and the impact of digital platforms, this conceptual path provides rich contemporary insights for students, researchers, and policy makers and contributes to the achievement of SDG 8 targets.

Robert E. Hinson is a Professor and Pro Vice-Chancellor at the Ghana Communication Technology University. He is a Series Editor of the Palgrave Studies of Marketing in Emerging Economies as well as the Palgrave Studies of Public Sector Management in Africa

Doreen Anyamesem Odame is the examination officer in the Department of General Studies at the Ghana Communication Technology University.

Eric Kwame Adae is an Assistant Professor at the Drake University School of Journalism and Mass Communication. He is the Lead Author of the recently published ‘Social Media and Africa’s Public Sector (Palgrave Macmillan, 2023).’

Kwame Adom is Visiting Faculty at the Burman University in Canada and also a Senior Lecturer at the Department of Marketing and Entrepreneurship at the University of Ghana Business School.