Quantec Geoscience is a leading global supplier of geophysical services to the mineral exploration industry. It developed TITAN 24, an award-winning highly innovative technology for deep earth imaging. TITAN 24 provided geophysical information with higher clarity at greater depths (up to 2,000 metres versus 400 of existing methods) to enable better targeting of drilling. However, by mid-2004, TITAN was far short of its sales targets. Mining companies, the major target market for TITAN, were resisting adoption. Quantec's marketing director had to rethink the company's whole marketing strategy, including its target segments, pricing, positioning and market communication.
Explore Quantec Geoscience: Marketing a High Technology Service by Terry H. Deutscher on eBooksStore by Arnlweb. Discover book details, reader ratings, reviews, release information, genres, and related digital books available through the iTunes Store.
This book is part of our growing collection of bestselling eBooks, popular digital reading materials, and trending author releases. Readers can explore similar books, discover new authors, and browse related genres including fiction, romance, mystery, fantasy, business, self-help, educational books, and more.
Our platform helps readers discover highly rated digital books optimized for smartphones, tablets, laptops, and desktop devices. Browse fast-loading book pages, reader reviews, and popular recommendations from bestselling authors worldwide.