Strategic Leadership at Coca-Cola: The Real Thing - W. Glenn Rowe

Strategic Leadership at Coca-Cola: The Real Thing

ByW. Glenn Rowe

  • Release Date: 2008-11-04
  • Genre: Business & Personal Finance

Description

Muhtar Kent had just been promoted to the CEO position in Coca-Cola. He was reflecting upon the past leadership of the company, in particular the success that Coca-Cola enjoyed during Robert Goizueta's leadership. The CEOs that had followed Goizueta were not able to have as positive an impact on the stock value. When his promotion was announced, Kent mentioned that he did not have immediate plans to change any management roles but that some fine-tuning might be necessary.

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