This Element is an excerpt from The Truth About Confident Presenting (9780132354967) by James O'Rourke. Available in print and digital formats.
Know whom you're speaking to, so you can give them what they want and need--and succeed brilliantly!
One key way to prepare for a presentation is to learn all you can about your prospective audience. Two things you most want to know are: What do they know about your topic, and how do they feel about it? Here are a few ideas for assessing their likely reaction to what you have to say....
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