20 Secrets to Success for NCAA Student-Athletes

The premier NCAA student-athlete handbook, now in a second, updated edition designed for today’s competitive market and with a new chapter on name, image, and likeness (NIL) rights.

Few student-athletes dreaming of athletic stardom ever make it to the pros. Yet, the discipline and skills they’ve developed while balancing a sport and academics make them ideally suited for satisfying careers elsewhere.

The book’s authors draw on personal experience, interviews, expert opinion, and industry data to provide a game plan for student-athletes to help them transition from high school to college, navigate evolving rules about NIL rights, and find success in life after college.

Modeled after Stephen Covey’s The 7 Habits of Highly Effective People, this expanded and updated guide provides a much-needed strategy for student-athletes as they prepare for postcollege careers, while serving as a valuable resource for their parents, coaches, and sports administrators across the country.